The TomorrowZone® Catalyst Podcast
Hosted by Deborah Reuben, CLFP, author of Enter the TomorrowZone and founder of TomorrowZone®, a clarity-first transformation advisory for leadership teams, with the deepest expertise in equipment finance and leasing. This show is for senior leaders navigating transformation decisions who want to hear how peers and practitioners are actually thinking, not just what the trade press says they should be thinking. One conviction runs through every conversation: technology does not transform organizations. People do.
What the Show is About
Every episode comes back to the same question: what does it actually take to get clear, stay clear, and lead from that clarity when the pressure is on?
Most industry podcasts stay inside the industry. We go further. Roughly half of our guests come from outside equipment finance, drawn from an innovation network built over years. The sharpest ideas about leading change rarely come from inside your own four walls.
This is not the Yesterday Zone. It is a show about what comes next, and the leaders who are building it.
Equipment Finance Guests
- C-suite leaders, CTOs, SVPs, and founders
- LEAF Commercial Capital
- Canon Financial Services
- Siemens Financial Services
- North Mill Equipment Finance
Outside Equipment Finance
- Amy Radin, Strategic Advisor and Instructor in Technology Management, Columbia University
- Jayshree Seth, Chief Science Advocate at 3M
- Jonathan Brill, futurist and authority on exponential change
- Bill Stainton, 29-time Emmy Award-winning producer
- Dr. André Martin, organizational psychologist and author
About Your Host
Deborah Reuben, CLFP, is the founder and CEO of TomorrowZone®, a clarity-first transformation advisory for senior leadership teams, with the deepest expertise in equipment finance and leasing. She is the author of Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future (2026) and The Certified Lease and Finance Professionals’ Handbook, editions six through ten. She founded the ELFA Innovation Advisory Council and chaired it from 2018 to 2024. Her industry recognition includes the ELFA Michael J. Fleming Distinguished Service Award and the CLFP Foundation Cindy Spurdle Award of Excellence.
Sponsor and Partner Series Opportunities
The TomorrowZone Catalyst Podcast is a platform, not just a show.
It has built a specific audience: senior leaders in equipment finance and adjacent industries who are navigating technology decisions, AI adoption, and organizational transformation. These are buyers and decision-makers, not casual listeners.
The right partnership starts with a shared audience. If your firm has a point of view, a body of work, or a client story that helps senior leaders in equipment finance think more clearly about transformation, technology, or leadership, that is the conversation worth having.
Partner Series
ELFA — 12-episode series featuring innovation leaders from across the equipment finance industry. ELFA purchased episodes and shared them on their own podcast platform, Equipment Finance Matters.
Human Leadership Institute — Six-part B.R.A.V.E. Human Leadership series exploring the human dimensions of transformation.
Initium SoftWorks — Content collaboration announced as part of a broader strategic partnership with TomorrowZone.
