Sometimes, the best source of inspiration comes from an outside perspective. At this year’s CEMC Fintech Innovation Summit, held this past June in California, attendees heard from a diverse array of speakers that offered unique viewpoints and lessons that could be applied back to the equipment financing industry.
Innovative consumer buying experiences are driving heightened expectations for the B2B world. According to a 2019 survey of 8,000 business buyers worldwide, “84% of customers say the experience a company provides is as important as its products and services — up from 80% in 2018. In other words, the quality of customer experience you can deliver is becoming a powerful leading indicator of your future success.”
Equipment finance is not immune to this shift in customer expectation. So how do we shift our thinking to innovate customer experiences? What will the future bring? The CEMC Innovation Summit brought together a diverse community of innovation-minded leaders to explore these questions and more.
What can commercial finance professionals learn about teamwork and an innovative mindset from a world-class drummer? What might we learn about customer experience from the founder of multiple successful e-commerce companies? What business model innovation insights can we gain from a company that set out to be one thing and discovered it was something very different?
Read my Monitor magazine article in its entirety here for takeaways from this unique experience.
