Stepping into the TomorrowZone™: A Framework for Staying on Top of Tech Trends
TomorrowZone™ Framework: Staying on Top of Tech Trends
You’ve probably heard it a million times by now. Technology change is accelerating, and the pace of change will never be slower than it is today. The global pandemic magnifies and further accelerates disruptive change and the vital necessity of technology adoption, proactive agility, and preparedness.
Pandemic or not, we’re surrounded by new & game-changing business model innovations driving customer expectations higher. Customer behaviors and our business context are shifting before our eyes. Disruptive change is impacting every industry – changing the way we live and the way we do business.
How are you thinking about the future while our day-to-day is disrupted? Are you imgining multiple possible futures after the crisis? How does that inform your decisions and actions today?
Now more than ever, leaders must stay on top of technology and trends to stay ahead of tomorrow. It’s not easy to do in normal times, let alone a time of global crisis. With so much noise around technology innovation and options, it’s easy to get stuck or become overwhelmed by a flood of information.
“The TomorrowZone Framework,” a proactive approach for trend watching and thinking about the future that you can apply in your day-to-day.
Understand
Pace of Change
Recognize
Forces of Change
Select Technologies
to Watch
Imagine the
Future & Reflect
Essentially, it’s 4 steps – combined into a regular practice to help you stay ahead of tomorrow.
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Understand the drivers of technology acceleration
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Recognize forces of change
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Build your technology Watch list
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Imagine the future and reflect on readiness today
It’s a simple way, with regular practice, to train yourself to be alert to trends and consider long term possibilities. It opens your eyes to new ways of doing business.
Staying ahead of technology, and not getting left behind, requires understanding which emerging technologies and trends have the potential to impact your business.
Artificial Intelligence (AI)
Connected Devices (Internet of Things)
Digital Fabrication (3D Printing)
Mobile Connectivity & Social
Autonomous Mobility
Robotics
Cloud Computing
Distributed Ledger Technologies (Blockchain)
Mixed Reality
(AR & VR)
At TomorrowZone, we recommend creating a technology watch list. Why a list? We’re surrounded by buzzwords: AI, IOT, DLT, 3D Printing, AR, VR, Robotics, 5G, the list is endless. You might ask, “Which single technology should I be watching?” But that’s where you miss it. It’s not about any single technology. It’s about the implications and possibilities at the intersection of multiple technologies. That’s where we see radical business model innovation. Don’t miss the big picture. The more you zoom in on a single technology or trend, the less you see.
Where do you begin? We reommend starting with at least 3 technologies that you are already interested in. You can even select from the categories we are monitoring and add others as you go.
We’ve chosen nine technologies that we continually monitor for news and indication of trends that will impact our customers long-term. More than focusing on any single technology, we look for possibilities at the intersection of multiple technologies to enable game-changing business model innovations.
Technologies to Watch
Artificial Intelligence (AI)
More than a single technology, Artificial Intelligence (AI) is a branch of computer science, that you could think of as a “family of technologies”. We commonly define the term “AI” as: the ability of a machine to perform cognitive functions associated with human minds. Examples of AI technologies include robotics, autonomous vehicles, machine vision, language processing, virtual agents, and machine learning. AI technology drives many of the advances in other technology categories.
Connected Devices (Internet of Things)
The Internet of Things (IoT) is a marketing term referring to the use of intelligently connected devices and systems that leverage data gathered by sensors in machines and other physical objects. According to a world economic forum report, there are more connected devices in the world today than there are humans. This number is expected to increase exponentially.
Digital Fabrication (3D Printing)
Digital fabrication (also called 3D printing or additive manufacturing) enables the creation of complex products, without complex equipment, by printing a physical object, layer by layer, from a 3D digital model. Imagine creating a loaf of bread, slice by slice. The types of materials used in 3D printing continue to expand and the methods and capabilities continue to evolve. Eventually, a 3D printer will be able to do what a whole factory was once required to accomplish.
Mobile Connectivity & Social
There has been a worldwide explosion in connectivity since the introduction of the iPhone in 2007, followed by the rapid increase of social networks and mobile device advances. Professional and social digital interaction is now virtually ubiquitous without the old limits of time and space. At any time, we can easily find and connect with people of shared interest anywhere in the world. More and more people are going online every day: with about 5 billion mobile phone subscribers in the world as of 2017 (a figure expected to grow to nearly 5.9 billion by 2025, according to the trade group GSMA). The introduction of 5G connectivity is expected to deliver speeds 20 times faster than 4G with nearly undetectable latency. Imagine the impact of reliable and real-time anywhere connectivity.
Autonomous Mobility
Powered by advances in machine intelligence, this category includes autonomous cars, buses, trucks, drones, marine, and other vehicles operated by machine intelligence rather than a human driver.
Robotics
This category includes physical and virtual automation such as industrial robots, collaborative robots (co-bots), wearable robots (exoskeletons), and robotic process automation (RPA) which is software for automating repetitive tasks (think of a macro on steroids).
Cloud Computing
Cloud computing enables the running of workloads remotely (over the internet in a commercial provider’s data center) to access a pool of resources. It enables developers to access many capabilities for innovative application development, such as artificial intelligence, internet of things connectivity, and more; with the ability to start small and scale as needed. With its raw computing power and application functionality on-demand, cloud computing “levels the playing field” for accessing various emerging technology capabilities. Amazon Web Services (AWS) and Salesforce’s CRM system are examples of public cloud offerings.
Distributed Ledger Technologies (Blockchain)
A shared distributed ledger, blockchain is a linked list of encrypted transactions, stored across a network of computers. This network actively participates in the validation, upkeep, and accuracy of the database, and is rewarded for doing so in cryptocurrency. Bitcoin, a cryptocurrency, is an example of the application of a blockchain protocol.
Mixed Reality (AR & VR)
In all cases, a device is necessary to enable the experience. Virtual Reality (VR) uses special goggles that block visibility of the real world, allowing you to step out of the physical world and experience a virtual world. In contrast, Augmented Reality (AR), is a computer-generated overlay of digital elements on top of the physical reality that you see, using devices such as: special glasses (Google Glass, Magic Leap) or your smartphone (Pokémon Go). Mixed Reality is a form of augmented reality that falls somewhere between virtual and augmented reality. Mixed Reality augments the real world with virtual objects that aim to look as though they were placed in that world.
Business Model Innovation Enabled by Multiple Technologies
As you are monitoring technology trends, more than focusing on any single technology, look for possibilities at the intersection of multiple technology categories to enable game-changing business model innovations.
Here are some examples: Uber for instance, is possible today by bringing together capabilities across multiple technology categories to create a new business model platform that changes the game when it comes to getting from place to place. This business model leverages multiple technologies such as…
- AI – ability to process massive amounts of data created by the networks of riders and drivers, AI for location, directions, finding available drivers
- IOT – mobile devices used in the ride sharing app have sensors that make this network possible
- Mobile and Social – the Uber app is a mobile app and has a social component – rating drivers, rating riders, notifying your friends that you are in an uber (as a safety mechanism)
- Autonomous Mobility – this is emerging and still experimental, a real possibility for long-term future
- Cloud computing – cloud enabled access to the ride share capabilities
Technology |
Uber |
Tesla |
Pokémon Go |
Waze |
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emerging |
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