Relationship reflects commitment to accelerating innovation within the equipment finance industry.

St. Paul, Minn. (Nov. 1, 2023) — Equipment finance consulting firm TomorrowZone® and Tamarack Technology, Inc., have entered into a strategic partnership to collaborate on programs and initiatives that advance innovation and the adoption of new technology with customers in the equipment finance industry.

“The only way to fail with technology today is to do nothing,” said Scott Nelson, president and chief digital officer of Tamarack Technology. “Innovation always carries risk which can create fear that prevents companies from developing new and better ways to serve customers. Like Deb (Reuben), we believe that innovation is essential. We are coming together to address the challenges that exist when implementing technology solutions and to inspire companies to realize the potential that exists within their organizations.”

Through this new collaboration, TomorrowZone® and Tamarack will educate and inspire companies in the equipment finance industry on how to implement innovative technologies including AI and automation. Initial programs will provide educational and thought-provoking resources that address how technology deployment can help solve challenges within equipment finance.

“We’re thrilled to join forces with Tamarack, a technology powerhouse in the equipment finance landscape,” said Deborah Reuben, CLFP, CEO and founder of TomorrowZone. “This partnership is more than just a business arrangement; it’s a meeting of minds, driven by mutual respect and shared vision for relentless innovation. Our clients trust us to be their GPS while navigating this fast-changing digital world, and together with Tamarack, we’re not just responding to the future — we’re actively shaping it.”

Additionally, and where appropriate, the two organizations will advise joint clients on the opportunities and advantages available to improve operational performance using business intelligence and artificial intelligence-based automation as well as other technology solutions.

About TomorrowZone

TomorrowZone is the trusted partner for equipment finance leaders navigating digital transformations. We speak your language, help you overcome past obstacles, and ignite innovation. Overwhelmed by technological choices? We’re here to clarify, shape futures, and slice through the chaos. Our Start SMART Strategies™ and strategic advisory guidance ensure you begin and finish strong. The tech side may be straightforward, the human side is not. Avoid pitfalls like project delays, wasted funds, and resource drain that come from overlooking the human aspect of innovation. The TomorrowZone team bridges visionary leadership with pragmatic execution to drive adoption and ensure your technology investments truly pay off. Considering a digital leap? Don’t join those wishing they had called TomorrowZone first. Discover more at

About Tamarack Technology, Inc.

Tamarack Technology is a leading provider of AI-based automation and business intelligence software specifically designed for the equipment finance industry. For more than 20 years, Tamarack has helped lessors protect their investments, improve business performance, and provide customers with access to solutions that enhance financial results. The company’s professional services help customers with technology integration, implementation and data migration for the leading industry portfolio management platforms. Tamarack’s suite of AI products connects and integrates key ecosystem applications using historical and real-time data to automate burdensome manual processes, drive operational efficiency with better, faster decision-making, and improve organizational productivity. For more information, email or visit