Innovation isn’t just about technology; it’s about courageous leadership and creating equitable opportunities to build a future that serves everyone. These words are exemplified in my interview with ELFA Innovation Advisory Council member, Harmony Oswald, a fintech founder, legal expert, and advocate for women in business.
Harmony Oswald, Esq. is the founder and CEO of lucy technologies, an AI-powered marketplace empowering small and mid-sized businesses with de-risking tools, funding opportunities, and actionable insights. She is also the managing attorney at Oswald Law Firm, specializing in commercial finance litigation and enforcement.
As a veteran, lawyer, and AI thought leader, Harmony’s career blends expertise in law, technology, and entrepreneurship. An active member of the ELFA Innovation Advisory Council and liaison to the ELFA Legal Committee, she advocates for forward-thinking approaches to technology adoption and increased opportunities for women in venture funding.
Harmony’s journey reflects a deep commitment to creating impact through resilience and inclusivity. From her transformative military service to founding a fintech startup in Silicon Valley, Harmony’s leadership embodies the philosophy of “being the change.”
She emphasizes the importance of human-centered innovation, using AI-driven tools to empower businesses while addressing systemic inequities. Her ability to balance grit, adaptability, and self-care underpins her success, and her advocacy for women in tech and business highlights her dedication to fostering a more equitable future.
Quote from Harmony
“Connect with networks that align with your goals. Especially for women in fintech, finding funders and collaborators who genuinely support diverse leaders can save you time and unlock real opportunities.”
Key Takeaways from Harmony’s Journey
- Biggest Factor in Success
Harmony credits her military background for instilling leadership skills and grit, coupled with a deep faith that provides resilience. - Obstacles and Challenges
As a female founder, Harmony continues to face the disparity in venture capital funding for women-led companies. Her determination to navigate these systemic barriers is matched by her focus on creating more opportunities for women in business. - Best Advice Received
Harmony emphasizes the importance of finding the right networks—especially for women in fintech. Aligning with funders and collaborators who genuinely support diverse leaders saves time and energy, making the path to success more efficient. - Key Practice or Tactic
Harmony’s cornerstone is self-care. Daily hikes serve as her way to reset, maintain focus, and allow creativity to flourish. She believes that prioritizing personal well-being enables leaders to show up stronger and sustain their impact over time. - Shaping a More Awesome Future
“Be kind.” Harmony stresses the power of kindness as a foundational practice for leadership. By consistently bringing your best self to every interaction, you inspire others and contribute to a collaborative, inclusive future.
Conclusion
Harmony Oswald’s journey reminds us that true innovation requires more than technological breakthroughs — it demands resilience, collaboration, and a commitment to inclusivity. By aligning actions with purpose and fostering connections that support diverse leadership, she’s paving the way for a future where opportunities are equitable and transformative. As leaders, the challenge is clear: take bold steps today to shape a more awesome tomorrow.
If you want to learn more about Harmony’s story, check out episode 27 for the full interview on the TomorrowZone Catalyst Podcast. Join the conversation and discover how to make awesome happen!
